/* ============================================================
   Tokens
   ============================================================ */
:root{
  --cream:#F8F5F2;
  --cream-2:#F1ECE6;
  --cream-3:#E7E0D8;
  --ink:#2D2C2C;
  --ink-2:#3B3B3B;
  --ink-soft:#605B57;      /* AA sobre crema (5.6:1) */
  --grey:#888888;          /* sólo decorativo / texto grande */
  --orange:#E1501D;        /* display, gráficos, trazos */
  --orange-2:#E87400;
  --orange-deep:#B23C13;   /* texto pequeño y botones (AA) */
  --green:#1ABC9C;
  --green-2:#3FD47F;
  --line:rgba(45,44,44,.14);
  --line-strong:rgba(45,44,44,.28);
  --line-dark:rgba(248,245,242,.16);

  --f-head:"Poppins",-apple-system,BlinkMacSystemFont,"Segoe UI",Arial,sans-serif;
  --f-body:"Raleway",-apple-system,BlinkMacSystemFont,"Segoe UI",Arial,sans-serif;

  --s--1:clamp(.78rem,.75rem + .15vw,.86rem);
  --s-0:clamp(1rem,.96rem + .22vw,1.12rem);
  --s-1:clamp(1.12rem,1.05rem + .4vw,1.3rem);
  --s-2:clamp(1.35rem,1.15rem + .9vw,1.9rem);
  --s-3:clamp(1.9rem,1.5rem + 1.9vw,3.1rem);
  --s-4:clamp(2.4rem,1.7rem + 3.4vw,4.6rem);
  --s-5:clamp(2.7rem,1.5rem + 5.4vw,5.3rem);

  --gap:clamp(1.5rem,4vw,3rem);
  --pad-x:clamp(1.25rem,5vw,4rem);
  --sect:clamp(4.5rem,10vw,9.5rem);
  --header-h:82px;
  --radius:2px;
}

/* ============================================================
   Base
   ============================================================ */
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth;scroll-padding-top:96px}
body{
  margin:0;background:var(--cream);color:var(--ink);
  font-family:var(--f-body);font-size:var(--s-0);line-height:1.68;
  font-weight:400;-webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
img{display:block;max-width:100%}
h1,h2,h3,h4{font-family:var(--f-head);font-weight:600;line-height:1.06;margin:0;letter-spacing:-.022em;overflow-wrap:break-word}
p{margin:0 0 1.1em}
p:last-child{margin-bottom:0}
a{color:inherit}
button{font:inherit;color:inherit}
::selection{background:var(--orange);color:#fff}
:focus-visible{outline:2px solid var(--orange-deep);outline-offset:3px;border-radius:2px}

.wrap{width:100%;max-width:1240px;margin-inline:auto;padding-inline:var(--pad-x)}
.sr{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap;border:0}
.skip{position:absolute;left:12px;top:-60px;z-index:200;background:var(--ink);color:var(--cream);padding:.7rem 1.1rem;font-family:var(--f-head);font-size:.85rem;transition:top .2s}
.skip:focus{top:12px}

/* reveal */
.r{opacity:0;transform:translateY(20px);transition:opacity .8s cubic-bezier(.22,.7,.3,1),transform .8s cubic-bezier(.22,.7,.3,1);transition-delay:var(--d,0ms)}
.r.in{opacity:1;transform:none}

/* ============================================================
   Header
   ============================================================ */
.hdr{position:fixed;inset:0 0 auto 0;z-index:90;transition:background .35s,box-shadow .35s,backdrop-filter .35s}
.hdr__in{display:flex;align-items:center;gap:clamp(.8rem,2vw,2rem);height:var(--header-h);transition:height .35s cubic-bezier(.22,.7,.3,1)}
.hdr.is-stuck{background:rgba(248,245,242,.9);backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);box-shadow:0 1px 0 var(--line),0 12px 30px -24px rgba(45,44,44,.5)}
.hdr.is-stuck .hdr__in{height:62px}
.hdr.is-stuck .logo img{height:30px}
.logo{display:flex;align-items:center;gap:.6rem;text-decoration:none;flex:0 0 auto}
.logo img{height:40px;width:auto;transition:height .35s cubic-bezier(.22,.7,.3,1)}
.nav{display:none;margin-left:auto;gap:clamp(.9rem,1.7vw,1.7rem);align-items:center}
.nav a{
  font-family:var(--f-head);font-size:.83rem;font-weight:500;letter-spacing:.015em;
  text-decoration:none;color:var(--ink);position:relative;padding:.35rem 0;white-space:nowrap;
}
.nav a::after{content:"";position:absolute;left:0;right:0;bottom:0;height:2px;background:var(--green);transform:scaleX(0);transform-origin:left;transition:transform .3s cubic-bezier(.22,.7,.3,1)}
.nav a:hover::after,.nav a.is-active::after{transform:scaleX(1)}
.hdr__side{display:none;align-items:center;gap:.7rem;flex:0 0 auto}
.tel{font-family:var(--f-head);font-size:.83rem;font-weight:500;text-decoration:none;color:var(--ink);display:inline-flex;align-items:center;gap:.45rem;white-space:nowrap}
.tel svg{width:14px;height:14px;fill:var(--orange)}
.tel:hover{color:var(--orange-deep)}

/* botones */
.btn{
  --bg:var(--orange-deep);--fg:#fff;
  display:inline-flex;align-items:center;gap:.6rem;
  font-family:var(--f-head);font-size:.86rem;font-weight:500;letter-spacing:.01em;
  text-decoration:none;padding:.78rem 1.35rem;background:var(--bg);color:var(--fg);
  border:1px solid var(--bg);border-radius:100px;cursor:pointer;
  transition:transform .3s cubic-bezier(.22,.7,.3,1),background .3s,border-color .3s,color .3s;
}
.btn:hover{transform:translateY(-2px);--bg:#8E2F0E}
.btn--ghost{--bg:transparent;--fg:var(--ink);border-color:var(--line-strong)}
.btn--ghost:hover{--bg:var(--ink);--fg:var(--cream);border-color:var(--ink)}
.btn--sm{padding:.55rem 1rem;font-size:.8rem}
.btn svg{width:15px;height:15px;flex:0 0 auto;transition:transform .3s}
.btn:hover svg{transform:translateX(3px)}

/* burger */
.burger{margin-left:auto;width:44px;height:44px;display:grid;place-items:center;background:none;border:1px solid var(--line-strong);border-radius:100px;cursor:pointer}
.burger span{display:block;width:18px;height:1.5px;background:var(--ink);position:relative;transition:background .2s}
.burger span::before,.burger span::after{content:"";position:absolute;left:0;width:18px;height:1.5px;background:var(--ink);transition:transform .3s cubic-bezier(.22,.7,.3,1)}
.burger span::before{top:-6px}
.burger span::after{top:6px}
body.nav-open .burger span{background:transparent}
body.nav-open .burger span::before{transform:translateY(6px) rotate(45deg)}
body.nav-open .burger span::after{transform:translateY(-6px) rotate(-45deg)}

.mnav{
  position:fixed;inset:0;z-index:85;background:var(--cream);
  padding:calc(var(--header-h) + 1.5rem) var(--pad-x) 2.5rem;
  display:flex;flex-direction:column;gap:.2rem;
  opacity:0;visibility:hidden;transform:translateY(-12px);
  transition:opacity .3s,transform .35s cubic-bezier(.22,.7,.3,1),visibility .3s;
  overflow-y:auto;
}
body.nav-open .mnav{opacity:1;visibility:visible;transform:none}
body.nav-open{overflow:hidden}
.mnav a.mnav__l{
  font-family:var(--f-head);font-size:clamp(1.6rem,7vw,2.2rem);font-weight:500;letter-spacing:-.02em;
  text-decoration:none;padding:.5rem 0;border-bottom:1px solid var(--line);
}
.mnav a.mnav__l:hover{color:var(--orange-deep)}
.mnav__foot{margin-top:auto;padding-top:2rem;display:flex;flex-wrap:wrap;gap:.7rem}

/* ============================================================
   Etiquetas de sección
   ============================================================ */
.sect{padding-block:var(--sect);position:relative}
.sect--line{border-top:1px solid var(--line)}
.lbl{
  font-family:var(--f-head);font-size:.72rem;font-weight:600;letter-spacing:.2em;text-transform:uppercase;
  color:var(--orange-deep);display:flex;align-items:center;gap:.7rem;margin:0 0 1.6rem;
}
.lbl::before{content:"";width:26px;height:1px;background:var(--orange);flex:0 0 auto}
.lead{font-size:var(--s-1);line-height:1.62;color:var(--ink-soft);max-width:56ch}
.mt{margin-top:clamp(1rem,2.2vw,1.5rem)}
.mt2{margin-top:clamp(1.5rem,3.2vw,2.2rem)}
.h-sect{font-size:var(--s-3);max-width:20ch}
.h-sect em{font-style:normal;color:var(--orange)}

/* ============================================================
   Hero
   ============================================================ */
.hero{padding-top:calc(var(--header-h) + clamp(2rem,7vw,5rem));padding-bottom:clamp(3rem,8vw,6rem);position:relative;overflow:hidden}
.hero::after{
  content:"";position:absolute;right:-14vw;top:-10vw;width:46vw;height:46vw;border-radius:50%;
  background:radial-gradient(circle at 35% 35%,rgba(232,116,0,.12),rgba(232,116,0,0) 62%);pointer-events:none;
}
.hero__grid{display:grid;gap:clamp(2rem,5vw,3.5rem);align-items:end}
.hero__eyebrow{
  font-family:var(--f-head);font-size:.74rem;font-weight:600;letter-spacing:.18em;text-transform:uppercase;
  color:var(--ink-soft);margin:0 0 1.4rem;line-height:1.7;
}
.hero__eyebrow b{color:var(--orange-deep);font-weight:600}
.hero h1{font-size:var(--s-5);letter-spacing:-.035em;line-height:.98;margin:0 0 1.5rem;font-weight:600}
/* "se note": las letras pasan de tinta a naranja, una a una, con un pequeño giro */
.mark{position:relative;display:inline-block;white-space:nowrap;color:var(--orange)}
.mark__w{display:inline-block}
.mark__l{display:inline-block;color:var(--ink);transform-origin:50% 88%;will-change:transform,color}
.mark.on .mark__l{
  animation:mark-ink .6s cubic-bezier(.22,.7,.3,1) forwards,mark-tilt .85s cubic-bezier(.34,1.35,.4,1) both;
  animation-delay:calc(var(--i) * 90ms);
}
@keyframes mark-ink{0%{color:var(--ink)}45%{color:var(--orange-2)}100%{color:var(--orange)}}
@keyframes mark-tilt{
  0%{transform:none}
  32%{transform:rotate(-9deg) translateY(-.06em) scale(1.07)}
  68%{transform:rotate(3.5deg) translateY(.01em)}
  100%{transform:none}
}
.hero__sub{font-size:var(--s-1);line-height:1.6;color:var(--ink-soft);max-width:48ch;margin:0 0 2rem}
.hero__cta{display:flex;flex-wrap:wrap;gap:.75rem}
.hero__fig{margin-inline:auto;width:100%;max-width:440px}
.hero__shot{position:relative}
.hero__shot::before{
  content:"";position:absolute;inset:auto -14px -14px auto;width:58%;height:46%;
  background:var(--orange);z-index:0;
}
.frame{position:relative;z-index:1;aspect-ratio:4/5;background:var(--cream-3);overflow:hidden}
.frame img{width:100%;height:100%;object-fit:cover;object-position:center 18%}
.hero__note{
  margin-top:1.1rem;font-size:.82rem;color:var(--ink-soft);font-family:var(--f-head);
  display:flex;align-items:center;gap:.5rem;
}
.dot{width:7px;height:7px;border-radius:50%;background:var(--green);flex:0 0 auto}

/* tira de datos */
.strip{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding-block:clamp(1.4rem,3vw,2rem)}
.strip__in{display:grid;gap:1.25rem}
.strip p{font-family:var(--f-head);font-size:.86rem;font-weight:500;color:var(--ink-soft);margin:0;display:flex;gap:.6rem;align-items:flex-start;line-height:1.5}
.strip p b{color:var(--ink);font-weight:600}
.strip svg{width:16px;height:16px;flex:0 0 auto;margin-top:3px;stroke:var(--orange);fill:none;stroke-width:1.8}

/* ============================================================
   Para quién
   ============================================================ */
.who{display:grid;gap:1px;background:var(--line);border-top:1px solid var(--line);margin-top:clamp(2.5rem,6vw,4rem)}
.who__i{background:var(--cream);padding:clamp(1.6rem,3.5vw,2.6rem) clamp(1.1rem,2.5vw,2rem);position:relative;transition:background .35s}
.who__i:hover{background:var(--cream-2)}
.who__n{font-family:var(--f-head);font-size:.72rem;font-weight:600;letter-spacing:.2em;color:var(--orange-deep);display:block;margin-bottom:.9rem}
.who__i h3{font-size:var(--s-2);margin:0 0 .5rem}
.who__k{font-family:var(--f-head);font-size:.85rem;font-weight:500;color:var(--orange-deep);margin:0 0 .9rem;letter-spacing:0}
.who__i p{font-size:.97rem;color:var(--ink-soft);margin:0;max-width:38ch}
.who__i::after{
  content:"";position:absolute;left:0;top:0;width:100%;height:2px;background:var(--orange);
  transform:scaleX(0);transform-origin:left;transition:transform .45s cubic-bezier(.22,.7,.3,1);
}
.who__i:hover::after{transform:scaleX(1)}

/* ============================================================
   Método (bloque oscuro)
   ============================================================ */
.dark{background:var(--ink);color:var(--cream)}
.dark .lbl{color:var(--green)}
.dark .lbl::before{background:var(--green)}
.dark .lead{color:rgba(248,245,242,.76)}
.dark .h-sect em{color:var(--orange-2)}
.method__top{display:grid;gap:clamp(1.8rem,4vw,3.5rem);align-items:start}
.def{border-left:2px solid var(--orange);padding-left:clamp(1rem,2vw,1.6rem)}
.def p{color:rgba(248,245,242,.72);font-size:.98rem}
.def strong{color:var(--cream);font-weight:600}
.emple{font-family:var(--f-head);font-size:var(--s-2);font-weight:500;line-height:1.28;letter-spacing:-.02em;color:var(--cream);margin:0 0 1.2rem}
.emple b{color:var(--orange-2);font-weight:600}

.fig{display:grid;gap:clamp(2rem,5vw,3.5rem);align-items:center;margin-top:clamp(2.5rem,6vw,4.5rem)}
.fig__svg{width:100%;max-width:660px;margin-inline:auto}
.fig__svg svg{width:100%;height:auto;display:block;overflow:visible}
.arc{fill:none;stroke-width:3;stroke-linecap:round;stroke-dasharray:480;stroke-dashoffset:480;transition:stroke-dashoffset 1.6s cubic-bezier(.3,.7,.3,1)}
.fig.in .arc{stroke-dashoffset:0}
.arc--1{stroke:var(--orange);transition-delay:.15s}
.arc--2{stroke:var(--orange-2);transition-delay:.35s}
.arc--3{stroke:var(--green);transition-delay:.55s}
.arc-track{fill:none;stroke:rgba(248,245,242,.14);stroke-width:1}
.tech-lbl{font-family:var(--f-head);font-size:19px;font-weight:600;fill:var(--cream);letter-spacing:-.01em}
.tech-lbl tspan.sub{font-size:15px;font-weight:400;fill:rgba(248,245,242,.6)}
.tech-dot{fill:var(--green)}
.spoke{stroke:rgba(248,245,242,.22);stroke-width:1;stroke-dasharray:3 5}
.core{fill:none;stroke:rgba(248,245,242,.3);stroke-width:1}
.core-t{font-family:var(--f-head);font-size:15px;font-weight:600;letter-spacing:.16em;fill:var(--cream);text-anchor:middle}
.core-s{font-family:var(--f-head);font-size:11px;font-weight:400;letter-spacing:.1em;fill:rgba(248,245,242,.55);text-anchor:middle}
.node{cursor:pointer}
.node circle{fill:rgba(248,245,242,.045);stroke:rgba(248,245,242,.3);stroke-width:1;transition:fill .35s,stroke .35s,r .35s cubic-bezier(.22,.7,.3,1)}
.node text{font-family:var(--f-head);font-size:18px;font-weight:600;fill:var(--cream);text-anchor:middle;pointer-events:none;transition:fill .3s}
.node:hover circle{fill:rgba(225,80,29,.14);stroke:var(--orange-2)}
.node.on circle{fill:#B23C13;stroke:var(--orange-2);stroke-width:2}
.node.on text{fill:#fff}
.node:focus{outline:none}
.node:focus-visible circle{stroke:var(--green);stroke-width:2.5}
.fig .node{opacity:0;transform:scale(.86);transform-origin:center;transform-box:fill-box;transition:opacity .7s,transform .7s cubic-bezier(.22,.7,.3,1)}
.fig.in .node{opacity:1;transform:none}

.panel h3{font-size:var(--s-2);margin:0 0 .1rem}
.panel__k{font-family:var(--f-head);font-size:.72rem;font-weight:600;letter-spacing:.2em;text-transform:uppercase;color:var(--orange-2);margin:0 0 1rem;display:block}
.panel__d{color:rgba(248,245,242,.78);font-size:var(--s-1);line-height:1.6;min-height:6.5em;margin:0 0 1.6rem}
.pills{display:flex;flex-wrap:wrap;gap:.5rem}
.pill{
  background:transparent;border:1px solid var(--line-dark);color:rgba(248,245,242,.8);
  font-family:var(--f-head);font-size:.8rem;font-weight:500;padding:.45rem .95rem;border-radius:100px;cursor:pointer;
  transition:background .3s,color .3s,border-color .3s;
}
.pill:hover{border-color:var(--orange-2);color:var(--cream)}
.pill[aria-pressed="true"]{background:var(--orange-deep);border-color:var(--orange-2);color:#fff}
.panel__hint{font-size:.78rem;color:rgba(248,245,242,.66);margin:.9rem 0 0;font-family:var(--f-head)}

.techs{display:grid;gap:1px;background:var(--line-dark);margin-top:clamp(2.5rem,6vw,4rem);border-top:1px solid var(--line-dark);border-bottom:1px solid var(--line-dark)}
.tech{background:var(--ink);padding:clamp(1.4rem,3vw,2rem) clamp(1rem,2vw,1.6rem)}
.tech h4{font-size:var(--s-1);margin:0 0 .55rem;display:flex;align-items:flex-start;gap:.65rem}
.tech h4 i{width:10px;height:10px;border-radius:50%;flex:0 0 auto;font-style:normal;margin-top:.42em}
.tech p{color:rgba(248,245,242,.72);font-size:.95rem;margin:0}

/* ============================================================
   Servicios
   ============================================================ */
.motto{
  font-family:var(--f-head);font-size:var(--s-3);font-weight:500;line-height:1.16;letter-spacing:-.03em;
  margin:0 0 clamp(2.5rem,6vw,4rem);max-width:20ch;
}
.motto span{color:var(--orange)}
.srv{display:grid;gap:clamp(1.6rem,4vw,3rem);align-items:center;padding-block:clamp(2.5rem,6vw,4.5rem);border-top:1px solid var(--line)}
.srv__n{font-family:var(--f-head);font-size:clamp(2.6rem,7vw,4.4rem);font-weight:600;line-height:1;color:var(--cream-3);margin:0 0 .6rem;letter-spacing:-.04em}
@supports (-webkit-text-stroke:1px black){
  .srv__n{color:transparent;-webkit-text-fill-color:transparent;-webkit-text-stroke:1.5px rgba(45,44,44,.3)}
}
.srv h3{font-size:var(--s-2);letter-spacing:.02em;text-transform:uppercase;font-weight:600;margin:0 0 .8rem}
.srv__q{font-family:var(--f-head);font-size:clamp(1.5rem,1.15rem + 1.6vw,2rem);font-weight:500;color:var(--orange);line-height:1.2;letter-spacing:-.025em;margin:0 0 1.1rem}
.srv p{color:var(--ink-soft);max-width:52ch}
.srv__tags{display:flex;flex-wrap:wrap;gap:.45rem;margin-top:1.3rem;padding:0;list-style:none}
.srv__tags li{font-family:var(--f-head);font-size:.78rem;font-weight:500;border:1px solid var(--line-strong);border-radius:100px;padding:.35rem .85rem;color:var(--ink-soft)}
.srv__img{aspect-ratio:5/4;background:var(--cream-3);overflow:hidden;position:relative}
.srv__img img{width:100%;height:100%;object-fit:cover;transition:transform 1.1s cubic-bezier(.22,.7,.3,1)}
.srv:hover .srv__img img{transform:scale(1.045)}
.srv__cta{margin-top:1.6rem;display:inline-flex}

/* ============================================================
   Proceso
   ============================================================ */
.steps{display:grid;gap:0;margin-top:clamp(2.5rem,6vw,4rem);counter-reset:s}
.step{position:relative;padding:clamp(1.5rem,3.5vw,2.2rem) 0 clamp(1.5rem,3.5vw,2.2rem) clamp(3.2rem,7vw,5rem);border-top:1px solid var(--line)}
.step:last-child{border-bottom:1px solid var(--line)}
.step::before{
  counter-increment:s;content:"0" counter(s);
  position:absolute;left:0;top:clamp(1.5rem,3.5vw,2.2rem);
  font-family:var(--f-head);font-size:.9rem;font-weight:600;letter-spacing:.1em;color:var(--orange-deep);
}
.step::after{content:"";position:absolute;left:.62rem;top:calc(clamp(1.5rem,3.5vw,2.2rem) + 2.2rem);bottom:.5rem;width:1px;background:var(--line)}
.step:last-child::after{display:none}
.step h3{font-size:var(--s-2);margin:0 0 .55rem}
.step p{color:var(--ink-soft);max-width:58ch;margin:0}
.step--hi{background:linear-gradient(90deg,rgba(232,116,0,.07),rgba(232,116,0,0) 70%)}
.crm{display:grid;gap:clamp(1.5rem,4vw,3rem);align-items:center;margin-top:clamp(2.5rem,6vw,4rem);background:var(--cream-2);padding:clamp(1.5rem,4vw,3rem)}
.crm h3{font-size:var(--s-2);margin:0 0 .7rem}
.crm p{color:var(--ink-soft);margin:0 0 1.4rem}
.crm__img{aspect-ratio:4/3;background:var(--cream-3);overflow:hidden}
.crm__img img{width:100%;height:100%;object-fit:cover}

/* ============================================================
   Quién soy
   ============================================================ */
.bio{display:grid;gap:clamp(2rem,5vw,4rem);align-items:start}
.bio__fig{position:relative}
.bio__fig .frame{aspect-ratio:3/4}
.bio__fig .frame img{object-position:center 22%}
.bio__second{aspect-ratio:3/2;background:var(--cream-3);overflow:hidden;margin-top:1rem;width:78%}
.bio__second img{width:100%;height:100%;object-fit:cover}
.bio__cap{font-size:.8rem;color:var(--ink-soft);margin-top:.8rem;font-family:var(--f-head);letter-spacing:.02em}
.bio p{color:var(--ink-soft)}
.bio p strong{color:var(--ink);font-weight:600}
.quote{
  font-family:var(--f-head);font-size:var(--s-3);font-weight:500;line-height:1.14;letter-spacing:-.03em;
  color:var(--ink);margin:clamp(1.8rem,4vw,2.6rem) 0;padding-left:clamp(1rem,2vw,1.5rem);border-left:2px solid var(--orange);
}
.quote small{display:block;font-family:var(--f-body);font-size:.86rem;font-weight:500;color:var(--ink-soft);margin-top:.9rem;letter-spacing:0;line-height:1.5}
.why{border-top:1px solid var(--line);margin-top:clamp(1.8rem,4vw,2.6rem);padding-top:clamp(1.4rem,3vw,2rem)}
.why h3{font-size:var(--s-1);margin:0 0 .6rem}

/* ============================================================
   Vídeos
   ============================================================ */
.vids{display:grid;gap:clamp(1.2rem,3vw,2rem);margin-top:clamp(2rem,5vw,3rem)}
.vid{position:relative;aspect-ratio:16/9;background:var(--ink);overflow:hidden}
.vid iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.vfacade{
  position:absolute;inset:0;width:100%;height:100%;border:0;cursor:pointer;text-align:left;
  background:linear-gradient(135deg,#3B3B3B 0%,#2D2C2C 55%,#4a2a17 100%);
  color:var(--cream);display:flex;flex-direction:column;justify-content:flex-end;
  padding:clamp(1rem,3vw,1.8rem);gap:.35rem;
}
.vfacade::before{
  content:"";position:absolute;right:-12%;top:-30%;width:60%;height:120%;border-radius:50%;
  background:radial-gradient(circle,rgba(225,80,29,.32),rgba(225,80,29,0) 65%);pointer-events:none;
}
.vplay{
  position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);
  width:clamp(56px,9vw,74px);height:clamp(56px,9vw,74px);border-radius:50%;
  background:var(--orange);display:grid;place-items:center;
  transition:transform .35s cubic-bezier(.22,.7,.3,1),background .3s;
}
.vplay svg{width:38%;height:38%;fill:#fff;margin-left:9%}
.vfacade:hover .vplay{transform:translate(-50%,-50%) scale(1.09);background:var(--orange-2)}
.vfacade__t{font-family:var(--f-head);font-size:var(--s-1);font-weight:500;line-height:1.25;position:relative;max-width:26ch}
.vfacade__d{font-family:var(--f-head);font-size:.78rem;letter-spacing:.14em;text-transform:uppercase;color:rgba(248,245,242,.65);position:relative}

/* ============================================================
   Blog
   ============================================================ */
.posts{display:grid;gap:clamp(1.5rem,3.5vw,2.5rem);margin-top:clamp(2rem,5vw,3rem)}
.post{text-decoration:none;display:flex;flex-direction:column;gap:.9rem}
.post__img{aspect-ratio:16/10;background:var(--cream-3);overflow:hidden}
.post__img img{width:100%;height:100%;object-fit:cover;transition:transform 1s cubic-bezier(.22,.7,.3,1)}
.post:hover .post__img img{transform:scale(1.05)}
.post h3{font-size:var(--s-1);line-height:1.25;transition:color .3s}
.post:hover h3{color:var(--orange-deep)}
.post p{font-size:.92rem;color:var(--ink-soft);margin:0}
.more{border-top:1px solid var(--line);margin-top:clamp(2rem,4vw,3rem)}
.more a{
  display:flex;align-items:baseline;justify-content:space-between;gap:1rem;
  padding:1.15rem 0;border-bottom:1px solid var(--line);text-decoration:none;
  font-family:var(--f-head);font-size:var(--s-1);font-weight:500;letter-spacing:-.015em;transition:padding-left .35s cubic-bezier(.22,.7,.3,1),color .3s;
}
.more a:hover{padding-left:.7rem;color:var(--orange-deep)}
.more span{font-family:var(--f-body);font-size:.78rem;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-soft);flex:0 0 auto}
.more a.more__all{color:var(--orange-deep)}
.more a.more__all span{color:var(--orange-deep)}

/* ============================================================
   Hablamos
   ============================================================ */
.talk__head{display:grid;gap:clamp(1.5rem,4vw,3rem);align-items:end;margin-bottom:clamp(2.2rem,5vw,3.5rem)}
.cards{display:grid;gap:1px;background:var(--line);border-block:1px solid var(--line)}
.card{
  background:var(--cream);padding:clamp(1.5rem,3vw,2.1rem) clamp(1.1rem,2.2vw,1.7rem);
  text-decoration:none;display:flex;flex-direction:column;gap:.6rem;position:relative;
  transition:background .35s;min-height:100%;
}
.card:hover{background:var(--cream-2)}
.card__q{font-family:var(--f-head);font-size:var(--s-1);font-weight:600;line-height:1.24;letter-spacing:-.02em;padding-right:2rem}
.card p{font-size:.92rem;color:var(--ink-soft);margin:0}
.card__go{
  position:absolute;right:clamp(1.1rem,2.2vw,1.7rem);top:clamp(1.5rem,3vw,2.1rem);
  width:26px;height:26px;border-radius:50%;border:1px solid var(--line-strong);
  display:grid;place-items:center;transition:background .3s,border-color .3s,transform .3s;
}
.card__go svg{width:11px;height:11px;stroke:var(--ink);fill:none;stroke-width:2;transition:stroke .3s}
.card:hover .card__go{background:var(--orange);border-color:var(--orange);transform:translateX(3px)}
.card:hover .card__go svg{stroke:#fff}

.reach{display:flex;flex-wrap:wrap;gap:.7rem;margin-top:clamp(2rem,5vw,3rem);align-items:center}
.reach__t{font-family:var(--f-head);font-size:.75rem;font-weight:600;letter-spacing:.2em;text-transform:uppercase;color:var(--ink-soft);width:100%;margin:0 0 .3rem}
.chip{
  display:inline-flex;align-items:center;gap:.55rem;text-decoration:none;
  font-family:var(--f-head);font-size:.86rem;font-weight:500;
  border:1px solid var(--line-strong);border-radius:100px;padding:.6rem 1.1rem;
  transition:background .3s,color .3s,border-color .3s,transform .3s;
}
.chip svg{width:15px;height:15px;fill:currentColor;flex:0 0 auto}
.chip:hover{transform:translateY(-2px);background:var(--ink);color:var(--cream);border-color:var(--ink)}
.chip--wa:hover{background:#1F9E5A;border-color:#1F9E5A}
.chip--tel:hover{background:var(--orange-deep);border-color:var(--orange-deep)}

.talk__fig{aspect-ratio:16/9;background:var(--cream-3);overflow:hidden;margin-top:clamp(2.5rem,6vw,4rem)}
@media (min-width:700px){.talk__fig{aspect-ratio:2.6/1}}
.talk__fig img{width:100%;height:100%;object-fit:cover;object-position:center 35%}

/* ============================================================
   Pie
   ============================================================ */
.ft{background:var(--ink);color:rgba(248,245,242,.72);padding-block:clamp(3rem,7vw,5rem) 2rem;font-size:.88rem}
.ft a{color:rgba(248,245,242,.85)}
.ft a:hover{color:var(--orange-2)}
.ft__top{display:grid;gap:clamp(1.8rem,4vw,3rem)}
.ft__brand img{height:44px;width:auto;filter:brightness(0) invert(1);opacity:.92}
.ft h4{font-family:var(--f-head);font-size:.74rem;font-weight:600;letter-spacing:.2em;text-transform:uppercase;color:var(--green);margin:0 0 .9rem}
.ft ul{list-style:none;margin:0;padding:0;display:grid;gap:.5rem}
.ft ul a{text-decoration:none}
.ft ul a:hover{text-decoration:underline}
.ft__legal{border-top:1px solid var(--line-dark);margin-top:clamp(2.2rem,5vw,3.5rem);padding-top:1.6rem;font-size:.8rem;line-height:1.65;color:rgba(248,245,242,.55)}
.ft__legal p{max-width:80ch}
.ft__bar{display:flex;flex-wrap:wrap;gap:.8rem 1.6rem;justify-content:space-between;align-items:center;margin-top:1.4rem;font-size:.8rem}
.up{display:inline-flex;align-items:center;gap:.5rem;text-decoration:none;font-family:var(--f-head);font-size:.78rem;letter-spacing:.1em;text-transform:uppercase}
.up svg{width:13px;height:13px;stroke:currentColor;fill:none;stroke-width:2;transition:transform .3s}
.up:hover svg{transform:translateY(-3px)}

/* ============================================================
   Responsive
   ============================================================ */
@media (min-width:640px){
  .strip__in{grid-template-columns:repeat(3,1fr);gap:2rem}
  .who{grid-template-columns:repeat(2,1fr)}
  .techs{grid-template-columns:repeat(3,1fr)}
  .vids{grid-template-columns:repeat(2,1fr)}
  .posts{grid-template-columns:repeat(2,1fr)}
  .cards{grid-template-columns:repeat(2,1fr)}
  .ft__top{grid-template-columns:1.4fr 1fr 1fr}
}
@media (min-width:900px){
  .hero__grid{grid-template-columns:1.25fr .75fr;align-items:end}
  .hero__fig{margin-inline:0 0}
  .method__top{grid-template-columns:1.1fr .9fr}
  .fig{grid-template-columns:1.15fr .85fr}
  .srv{grid-template-columns:1fr 1fr}
  .srv--rev .srv__txt{order:2}
  .crm{grid-template-columns:1fr 1fr}
  .bio{grid-template-columns:.85fr 1.15fr}
  .posts{grid-template-columns:repeat(3,1fr)}
  .cards{grid-template-columns:repeat(3,1fr)}
  .talk__head{grid-template-columns:1.1fr .9fr}
  .ft__top{grid-template-columns:1.6fr 1fr 1fr 1fr}
}
@media (min-width:1000px){
  .nav,.hdr__side{display:flex}
  .burger{display:none}
  .mnav{display:none}
}
@media (min-width:1100px){
  .who{grid-template-columns:repeat(4,1fr)}
}

/* ============================================================
   Movimiento reducido
   ============================================================ */
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{
    animation-duration:.001ms !important;animation-iteration-count:1 !important;
    transition-duration:.001ms !important;scroll-behavior:auto !important;
  }
  .r{opacity:1;transform:none}
  .mark__l{color:var(--orange);animation:none !important;transform:none !important}
  .arc{stroke-dashoffset:0}
  .fig .node{opacity:1;transform:none}
}

/* ============================================================
   Blog: índice y artículos
   ============================================================ */
.progress{position:fixed;left:0;top:0;width:100%;height:3px;z-index:95;pointer-events:none}
.progress i{display:block;height:100%;width:100%;background:var(--orange);transform:scaleX(0);transform-origin:left}

.art__head{padding-top:calc(var(--header-h) + clamp(2rem,6vw,4.5rem));padding-bottom:clamp(2rem,5vw,3.5rem);position:relative;overflow:hidden}
.art__head::after{content:"";position:absolute;right:-14vw;top:-10vw;width:46vw;height:46vw;border-radius:50%;background:radial-gradient(circle at 35% 35%,rgba(232,116,0,.12),rgba(232,116,0,0) 62%);pointer-events:none}
.art__grid{display:grid;gap:clamp(2rem,5vw,3.5rem);align-items:end}
.crumb{font-family:var(--f-head);font-size:.74rem;font-weight:600;letter-spacing:.18em;text-transform:uppercase;color:var(--ink-soft);display:flex;flex-wrap:wrap;gap:.7rem;align-items:center;margin:0 0 1.4rem;line-height:1.7}
.crumb a{color:var(--orange-deep);text-decoration:none}
.crumb a:hover{text-decoration:underline}
.crumb i{width:4px;height:4px;border-radius:50%;background:var(--orange);display:inline-block}
.art__t{font-size:var(--s-4);letter-spacing:-.035em;line-height:1.02;margin:0 0 1.2rem;max-width:16ch}
.art__t em{font-style:normal;color:var(--orange)}
.art__lead{font-size:var(--s-1);color:var(--ink-soft);line-height:1.6;max-width:50ch;margin:0 0 1.8rem}
.byline{display:flex;align-items:center;gap:.85rem;font-family:var(--f-head);font-size:.86rem;text-decoration:none;color:inherit}
.byline img{width:46px;height:46px;border-radius:50%;object-fit:cover;object-position:center 18%;flex:0 0 auto}
.byline b{display:block;font-weight:600}
.byline span{color:var(--ink-soft);font-size:.78rem}
.art__fig{margin:0;width:100%;max-width:520px;justify-self:end}
.art__fig .frame{aspect-ratio:4/3}
.art__fig .frame img{object-position:center}
.art__fig .hero__shot::before{width:46%;height:52%}

.art__body{display:grid;gap:clamp(2.5rem,6vw,4.5rem);padding-block:clamp(2.5rem,6vw,4rem) var(--sect);align-items:start}
.prose{max-width:66ch;font-size:clamp(1.05rem,1rem + .3vw,1.18rem);line-height:1.72;color:var(--ink-2)}
.prose>p{margin:0 0 1.35em}
.prose>p:first-child::first-letter{float:left;font-family:var(--f-head);font-weight:600;font-size:4.1em;line-height:.8;padding:.1em .12em 0 0;color:var(--orange)}
.prose h2{font-size:var(--s-2);margin:2.2em 0 .75em;display:flex;align-items:center;gap:.7rem;letter-spacing:-.025em}
.prose h2::before{content:"";width:22px;height:2px;background:var(--orange);flex:0 0 auto}
.prose h3{font-size:var(--s-1);margin:0 0 .4rem}
.prose em{font-style:italic}
.prose strong{color:var(--ink);font-weight:600}
.prose a{color:var(--orange-deep);text-decoration-thickness:1px;text-underline-offset:3px;transition:color .3s}
.prose a:hover{color:var(--ink)}
.prose .quote{margin:2.2rem 0;font-size:var(--s-2)}
.prose .ask{font-family:var(--f-head);font-size:var(--s-2);font-weight:500;letter-spacing:-.025em;line-height:1.2;color:var(--ink);margin:1.8em 0 1em}
.prose .ask::first-letter{all:unset}
.prose figure{margin:2rem 0}
.prose figcaption{font-size:.8rem;color:var(--ink-soft);font-family:var(--f-head);margin-top:.6rem}
.prose .fig-s{background:var(--cream-2);padding:1.4rem;display:grid;place-items:center;margin:1.4rem 0 0}
.prose .fig-s img{width:auto;max-width:100%}
.prose .vid{margin:0 0 2.2rem;aspect-ratio:16/9;position:relative;background:var(--ink);overflow:hidden}

/* lista numerada grande (9 maneras) */
.nine{list-style:none;padding:0;margin:1.2rem 0 2.5rem;counter-reset:n}
.nine li{counter-increment:n;position:relative;padding:1.5rem 0 1.5rem clamp(3.4rem,8vw,4.6rem);border-top:1px solid var(--line);transition:background .35s}
.nine li:last-child{border-bottom:1px solid var(--line)}
.nine li::before{
  content:"0" counter(n);position:absolute;left:0;top:1.35rem;
  font-family:var(--f-head);font-size:clamp(1.7rem,4vw,2.2rem);font-weight:600;letter-spacing:-.04em;line-height:1;
  color:var(--cream-3);transition:color .35s;
}
@supports (-webkit-text-stroke:1px black){
  .nine li::before{color:transparent;-webkit-text-fill-color:transparent;-webkit-text-stroke:1.5px rgba(45,44,44,.32);transition:-webkit-text-stroke-color .35s,-webkit-text-fill-color .35s}
  .nine li:hover::before{-webkit-text-fill-color:var(--orange);-webkit-text-stroke-color:var(--orange)}
}
.nine h3{font-size:var(--s-1);margin:0 0 .45rem;letter-spacing:-.02em}
.nine p{margin:0;color:var(--ink-soft);font-size:.98em}

/* afirmaciones grandes (qué puede hacer por ti) */
.claims{list-style:none;padding:0;margin:1.2rem 0 2.5rem;display:grid;gap:1px;background:var(--line);border-block:1px solid var(--line)}
.claims li{background:var(--cream);padding:1.5rem 0;display:grid;gap:.5rem;transition:background .35s}
.claims li:hover{background:var(--cream-2)}
.claims p{margin:0;color:var(--ink-soft);font-size:.98em}
.claims b{font-family:var(--f-head);font-size:var(--s-2);font-weight:600;letter-spacing:-.025em;line-height:1.1;color:var(--orange)}
@media (min-width:640px){
  .claims li{grid-template-columns:1fr 1fr;gap:1.5rem;align-items:center;padding:1.7rem .6rem}
  .claims b{order:-1}
}

/* viñetas con marca */
.ticks{list-style:none;padding:0;margin:.6rem 0 1.6rem;display:grid;gap:.55rem}
.ticks li{position:relative;padding-left:1.7rem}
.ticks li::before{content:"";position:absolute;left:0;top:.72em;width:11px;height:2px;background:var(--orange)}

/* diálogo */
.prose .dlg{position:relative;padding-left:1.6rem;margin-bottom:1.25em}
.prose .dlg::before{content:"—";position:absolute;left:0;top:0;font-family:var(--f-head);font-weight:600;color:var(--ink-soft)}
.prose .dlg--me::before{color:var(--orange)}
.prose .dlg--me{color:var(--ink)}

/* lateral */
.art__side{display:grid;gap:1.6rem}
.side{border-top:1px solid var(--line);padding-top:1.1rem}
.side h4{font-family:var(--f-head);font-size:.72rem;font-weight:600;letter-spacing:.2em;text-transform:uppercase;color:var(--orange-deep);margin:0 0 .9rem}
.share{display:flex;flex-wrap:wrap;gap:.5rem}
.share .chip{padding:.5rem .9rem;font-size:.8rem;cursor:pointer;background:transparent}
.tags{display:flex;flex-wrap:wrap;gap:.4rem;margin:0;padding:0;list-style:none}
.tags li{font-family:var(--f-head);font-size:.76rem;font-weight:500;border:1px solid var(--line-strong);border-radius:100px;padding:.3rem .8rem;color:var(--ink-soft)}
.side .more{margin-top:0;border-top:0}
.side .more a{font-size:.98rem;padding:.85rem 0}
.side .more a span{display:none}
.cta{background:var(--ink);color:var(--cream);padding:1.5rem;position:relative;overflow:hidden}
.cta::before{content:"";position:absolute;right:-40%;top:-60%;width:90%;height:160%;border-radius:50%;background:radial-gradient(circle,rgba(225,80,29,.35),rgba(225,80,29,0) 65%);pointer-events:none}
.cta p{font-family:var(--f-head);font-size:var(--s-1);font-weight:500;line-height:1.3;letter-spacing:-.02em;margin:0 0 1rem;position:relative}
.cta .btn{position:relative}
@media (min-width:900px){
  .art__grid{grid-template-columns:1.2fr .8fr}
  .art__body{grid-template-columns:minmax(0,1fr) 270px}
  .art__side{position:sticky;top:96px}
}

/* autor, anterior/siguiente, banda final */
.author{display:grid;gap:1.2rem;align-items:center;padding:clamp(1.4rem,3vw,2rem);background:var(--cream-2);margin-top:clamp(2.5rem,5vw,3.5rem);max-width:66ch}
.author img{width:84px;height:84px;border-radius:50%;object-fit:cover;object-position:center 18%}
.author b{font-family:var(--f-head);font-size:var(--s-1);font-weight:600;display:block;letter-spacing:-.02em}
.author small{display:block;font-family:var(--f-head);font-size:.78rem;color:var(--orange-deep);letter-spacing:.06em;text-transform:uppercase;margin:.15rem 0 .6rem}
.author p{font-size:.95rem;color:var(--ink-soft);margin:0 0 .8rem}
.author a{font-family:var(--f-head);font-size:.86rem;font-weight:500;color:var(--ink);text-decoration:none;border-bottom:1px solid var(--orange)}
.author a:hover{color:var(--orange-deep)}
@media (min-width:560px){.author{grid-template-columns:auto 1fr;gap:1.6rem}}

.pn{display:grid;gap:1px;background:var(--line);border-block:1px solid var(--line)}
.pn a{background:var(--cream);padding:clamp(1.4rem,3vw,2rem) 0;text-decoration:none;display:flex;flex-direction:column;gap:.45rem;transition:background .35s,padding .35s}
.pn a:hover{background:var(--cream-2)}
.pn small{font-family:var(--f-head);font-size:.72rem;font-weight:600;letter-spacing:.2em;text-transform:uppercase;color:var(--orange-deep)}
.pn b{font-family:var(--f-head);font-size:var(--s-1);font-weight:500;letter-spacing:-.015em;line-height:1.25;transition:color .3s}
.pn a:hover b{color:var(--orange-deep)}
.pn--next{text-align:right;align-items:flex-end}
@media (min-width:640px){
  .pn{grid-template-columns:1fr 1fr}
  .pn a{padding-inline:clamp(1rem,2.5vw,2rem)}
  .pn a:first-child{padding-left:0}
  .pn a:last-child{padding-right:0}
}

.band{background:var(--ink);color:var(--cream);padding-block:clamp(3.5rem,8vw,6rem);position:relative;overflow:hidden}
.band::before{content:"";position:absolute;left:-10vw;bottom:-30vw;width:50vw;height:50vw;border-radius:50%;background:radial-gradient(circle,rgba(225,80,29,.25),rgba(225,80,29,0) 62%);pointer-events:none}
.band .lbl{color:var(--green)}
.band .lbl::before{background:var(--green)}
.band h2{font-size:var(--s-3);max-width:22ch;letter-spacing:-.03em}
.band h2 em{font-style:normal;color:var(--orange-2)}
.band p{color:rgba(248,245,242,.76);max-width:52ch;font-size:var(--s-1)}
.band .btn{--bg:var(--orange-deep)}
.band .btn--ghost{--bg:transparent;--fg:var(--cream);border-color:var(--line-dark)}
.band .btn--ghost:hover{--bg:var(--cream);--fg:var(--ink);border-color:var(--cream)}

/* índice del blog */
.feat{display:grid;gap:clamp(1.5rem,4vw,3rem);align-items:center;margin-top:clamp(2.5rem,6vw,4rem);text-decoration:none;color:inherit}
.feat__img{aspect-ratio:16/10;background:var(--cream-3);overflow:hidden;position:relative}
.feat__img img{width:100%;height:100%;object-fit:cover;transition:transform 1.1s cubic-bezier(.22,.7,.3,1)}
.feat:hover .feat__img img{transform:scale(1.045)}
.feat h2{font-size:var(--s-3);letter-spacing:-.03em;margin:0 0 .9rem;transition:color .3s}
.feat:hover h2{color:var(--orange-deep)}
.feat p{color:var(--ink-soft);max-width:48ch}
.feat .lbl{margin-bottom:1rem}
.feat__go{display:inline-flex;align-items:center;gap:.5rem;font-family:var(--f-head);font-size:.86rem;font-weight:500;margin-top:1.2rem;color:var(--ink)}
.feat__go svg{width:15px;height:15px;stroke:currentColor;fill:none;stroke-width:2;transition:transform .3s}
.feat:hover .feat__go svg{transform:translateX(4px)}
.posts--idx{margin-top:clamp(3rem,7vw,5rem);padding-top:clamp(2.5rem,6vw,4rem);border-top:1px solid var(--line)}
.post__meta{font-family:var(--f-head);font-size:.74rem;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--ink-soft)}
.post__meta b{color:var(--orange-deep);font-weight:600}
@media (min-width:900px){
  .feat{grid-template-columns:1.1fr .9fr}
  .posts--idx{grid-template-columns:repeat(2,1fr)}
}
@media (prefers-reduced-motion:reduce){
  .progress i{transition:none}
}